WELCOME

Based in New York, we are a boutique Intimate Apparel Specialist studio, lead by Creative Director, Leah J. Rundblad. 

Throughout her career working in New York City's Intimate Apparel Fashion Industry, Leah has become well accustomed to working with clients that value meticulous attention to detail and persistence to excellence (WACOAL America, Vanity Fair, Victoria's Secret). Leah understands and values refined and powerful aesthetics and Vision Forward Research and Development.

Leah is a Technical Designer, Fit Expert, Research and Development Adviser, Merchandising Adviser, Image Post Production Specialist and for Special Projects, a photographer. Her key training and work experience in the intimate apparel industry began in New York City in 2004. Her well rounded knowledge in all aspects of fashion and innovation is purely a bi-product of her curiosity, constant research and the one thing she cannot control, how her brain operates.

Leah is a constant student, staying up to date on emerging technologies, trends, and all fashion and fit creative aspects. In order to oversee photography, one must know photography, in order to understand good fit, one must know technical language and rules, etcetera.

We are uncomplicated yet knowledgeable, down to earth yet sharp, simple yet relentless about high standards. If it is related to Intimate Apparel, Beauty or R&D in various industries, Leah can most certainly offer a unique point of view.

HABLAMOS ESPAÑOL!

• 2010 - Present: Creative Director at Dalea Studios. Creative Direction, Fit and R&D Advisor for the intimate apparel industry and beyond. 

• 2020 - Present: Photo Sessions Style and Fit advisor at Wacoal America. Overseeing Product Images Post Production. Think Tank Member for Social Media, Marketing campaigns and more. Style on site fit/style direction for special projects.

• 2007-2008 VP of Merchandising/design for the  DKNY Intimate Apparel brand label. Lead product innovation, product development, marketing photo-shoots and fit. Garment fit and function were key to successful product launches. 

• 2004 - 2007 Associate  Merchandiser/Designer for Vanity Fair Incorporated. Leah was involved in product development, conducting National focus groups, marketing photo-shoots and model casting. Leah was also charged with fit sessions and communicating fit corrections for optimal fit. Leah was also an honorary member of the Vanity Fair's research and development team, affectionately known as 'The Idea Girl'. 

• As a child, Leah begun sewing and learning pattern making from her Technical Designer Grandmother, this sparked her long life love for fashion, fit and form. In her teens, Leah studied fine art, oil painting as well as human anatomy; key in all aspects of Fit, Design and Photography.